There is no doubt that iPod has really gone very successful in the portable media device arena. And what about the original and first creator of music portable device three decades ago? Did Sony lose the battle with Apple Corporation? Or did it struggle to at least win the competition? Well, Sony is still struggling to win the lead as the world’s widely-used multimedia portable device. That’s why there’s what they call the “Sony iPod.”

Sony iPod

ventured a large number of brands in the areas of communication and have launched various gadgets in order to grab people's attention. In this regard, Sony Ericsson has made his message very well known name in the world. Well, this brand new edition has its published, named Sony Ericsson W715 in the market with full of innovative features and functionalities. The gadget comes with a weight of 98 grams and has dimensions of 95 x 47.5 x 14.3mm. This allows you to carry the gadget very easily without any hassle. The Sound and music quality of this unit is famous around the world. His music system supports various popular formats such as files, MP3, AAC and MPEG4. For music lovers there is an integrated stereo FM radio with RDS applies.

The Sony Ericsson Walkman range is otherwise known as the W-Series range and consists of music orientated mobile phones with dedicated music software first seen in stand alone MP3 players.

The idea is that rather than taking two devices with you when leaving your home the Walkman range negated the need to carry a separate MP3 player.

Walkman phones come in many different shapes and sizes, more recently the manufacturer has also been adding new colour schemes to the range to entice consumers, the most successful seems to be the Sony Ericsson W580i Pink Edition, this one handset was the best selling pay as you go device in the lead up to the festive period.